Bellettini holds a degree from Bocconi University in Milan and began her career as an investment banker in London, working for Goldman Sachs, Compass Partners and others. Getty. How Anthony Vaccarello and Francesca Bellettini took Saint Laurent to It got everyone talking about Saint Laurent again, and also increased brand awareness with a younger audience those future loyal customers the key to brand longevity., As well as it eventually turned out for the brand, at the time few could have predicted the success Saint Laurent would enjoy as a result of the overhaul. Although Bellettini shared that she did not always know she wanted to work in the fashion industry, she was certain her dream was to run a company. Francesca Bellettini began her career in London as an investment banker, working at Goldman Sachs International, Deutsche Morgan Grenfell and Compass Partners International. Flexibility has been another. Bellettinis laser focus and operational skills helped Saint Laurent thrive during the pandemic period that could have even should have left it vulnerable, as the world shifted to staying home and wearing sweats. Please see our privacy policy for more information. Francesca Bellettini, Yves St Laurent SA: Profile and Biography I could spend all day in here, Vaccarello says. You may change your billing preferences at any time in the Customer Center or call Many observers credit Slimane for Saint Laurents recent success. Bellettinis first major decision as CEO was to give Slimane more autonomy in deciding the labels creative direction a move that would firmly establish Saint Laurent as a refreshed brand, while also marking Bellettinis preference for allowing people the freedom to do what they do best. Already, as soon as Vaccarello arrived, they had made the decision to always wait one year to mark down the current collection. Francesca Bellettini: The Powerhouse Behind the Billion-Dollar Brand. We dont do it to sell an extra bag. 2023 The Business of Fashion. Frances advertising watchdog asked Saint Laurent to modify two ads. It was a very ironic, very playful way to present stilettos and boots, she said. Moreover, Bellettini called for everyone to be ambitious but never impatient; experiences take time to be made. Ms. Bellettini said that she received a stream of hate emails, including one calling her a whore. But in spite of this natural reaction, one brand has defied the trend. ", Kering CFO Jean-Marc Duplaix said during the earnings call that Saint Laurent had much room to grow further to a higher degree of penetration in certain markets: Globally speaking, the growth is very well balanced as it has always been the case at Saint Laurent between like-for-like growth and space expansion. China is still an important region. The companys enviable performance can, in large extent, be attributed to a drastic and unexpected rebranding. Its effective, also because the name is powerful.. During the later stages of the conversation, when asked about the secrets of her success, she elaborated on how the relationship between the creative and business parts of a fashion brand is the single most important factor. The 39-year-old fashion designer has always been a low-key personality, loath to toot his own horn, even though he has enjoyed double-digit sales growth at Saint Laurent since he was named creative director in April 2016. Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world. Saint Laurent wanted to be a billion-dollar company. We work a lot on conversion.. What did they know? Today, the collections may not be identical, but the fact equal importance is placed on menswear and womenswear is something quite uncommon in the world of high fashion. Hedi Slimane Kerings largest brand missed analyst estimates, citing the gradual arrival of the new Aria collection and the decline of traffic in the stores in Asia-Pacific due to Covid restrictions this summer. of Yves Saint Laurent. Balance is also evident in Saint Laurents approach to its clientele and distribution. Parent company Kerings 2016 results, for example, revealed the brands comparable revenue surged by an astonishing 33.9 percent across all product categories and geographic regions. Leather in particular is a material the brand is paying attention to, in terms of avoiding waste. The ad campaign had almost run its course, and Saint Laurent did not respond to the criticism. And though former Creative Director Hedi Slimane was very much a driving force for this transition, it was CEO Francesca Bellettini who ensured the success of such a risky strategy, while also overseeing a radical overhaul of the company from within. Rosenkranz asked about hurdles and bumps faced along the way, and Bellettini shared how her biggest mistake was allowing fear to get in her way. You may change or cancel your subscription or trial at any time online. The brands glamorous, sleek aesthetic puts the house in a better position than brands betting on short term fashion trends in a pandemic when consumers seek investment pieces, says Mario Ortelli, managing director of Ortelli & Co. In a world of luxury where theres a shift towards more street, more pop culture, more logos and a very instant reading of our time, Saint Laurent remains faithful to its aesthetic and consistent in its vocabulary, says Institut Franais de la Mode professor Benjamin Simmenauer. Thanks to the law of 1948 and to her grandmother, the nominal tenant who is always absent, Francesca Cigalone and all her tribe (thoughtless husband, orphan sister, self-centered film maker and his mistress of the day, eccentric granny, friends, friends of the friends . We communicate the brand, and Anthony does it in a way thats very relevant, she says. Moderated by Emma . This is to ensure the offer is reflecting the current vision of the brand. As a luxury brand, you secure the best part of the leather. As a subscriber, you have 10 gift articles to give each month. S&P Index data is the property of Chicago Mercantile Exchange Inc. and its licensors. Francesca Bellettini, Luxury Fashion Leader - Bloomberg Bellettini has increased control over distribution, rationalised the number of wholesale doors and put in place a controlled and even more selective product distribution by signing contracts of selected distribution in Europe, converting in concessions some doors with wholesale partners. Apple said Mr. Deneve would be. She has been the chief executive officer of Yves Saint Laurent since 2013. She has what she calls de-stressful activities three mornings a week: running as much as six miles along the Seine or kickboxing with a personal trainer. But she did not pull the ads. However, along with creative director Anthony Vaccarello, who she recruited in 2016, Bellettini has steered Saint Laurent to new heights without deviating from the brands DNA. With the house on track to end 2021 with sales over 2 billion, CEO Francesca Bellettini believes the brand can rise even further. When I met him, I was incredibly impressed that he was not at all afraid of the challenge. According to the fashion house's CEO, Francesca Bellettini, the Vaccarello era at the fashion house will be a . She doesnt wear hose even in the dead of winter. This inspired Bellettini to, in 1999, join the Business Planning and Development division of the Prada group. Francesca Bellettini has achieved the impossible with Saint Laurent Customer Service. organisation How Saint Laurent Became a $3 Billion Powerhouse | BoF But in one areapublic relationswomen appear to dominate. All rights reserved. In 1999, she joined the Business Planning and Development division of the Prada group, and later became Operations Manager for Helmut Lang. OXFORDSHIRE, United Kingdom These days, Saint Laurent chief executive Francesca Bellettini spends more time fielding questions about her former colleague, current Celine creative director Hedi Slimane, than she would perhaps like. This business model is something Bellettini argues helps the brand to get back to its core essence as a fashion house. Terms & Conditions. She is determined never to panic or bow to public pressure out of fear. Follow Bloomberg reporters as they uncover some of the biggest financial crimes of the modern era. FOR those predicting another seismic shift in brand identity at Saint Laurent - following the departure of Hedi Slimane last month and the appointment of Anthony Vaccarello - you will be in for a surprise. They talk just about every day, share vacations and some weekends, but rarely appear in public together. Bellettini says: The work that Anthony has been doing in terms of diversity of age, sex, gender, color, body type, as judged on a 360 basis, has been quite impressive, still being able to communicate the brand. Rebecca Faria, a 29-year-old Brazilian. It wasnt her first time in the line of fire, in any case. Due to the extraordinary growth of the company under her leadership, she has been named by the Financial Times as one of the 25 most influential women of 2022. I am very proud because our sales associates feel their efforts can make a difference. Francesca Bellettini Profiles | Facebook Over the last few years, this has hit high-end brands hard. She wished for the brand to reach 1 billion dollars in sales -- and well, Bellettini crossed that goal by reaching 2 billion dollars in sales in 2017. That mindset is reflected in what Saint Laurent does as much as what it chooses not to do. We focused even more on what we could control, staying focused on the things we could do better, she explains. Its a cascade. You can unsubscribe at any time. Francesca Bellettini, Yves St Laurent SA: Profile and Biography - Bloomberg Markets Subscribe Live Now Bloomberg TV+ Power Players:Chris Robshaw Bloomberg Radio Bloomberg Daybreak Asia. He was required to sign a confidentiality agreement. Francesca Le Photos and Premium High Res Pictures - Getty Images Chief Executive Officer, Yves Saint Laurent at Kering - View - Kering org chart. Fashion has never been so competitive. Life & Arts Saint Laurent CEO Francesca Bellettini on the making of a $1bn brand At the FT's Business of Luxury conference in San Francisco this week, the head of the French house with 26 per. Join Facebook to connect with Francesca Bellettini and others you may know. However, under Francesca Bellettini's guidance, the rebadged Saint Laurent has been remarkably successful. All rights reserved. He never frightens you, she said. Board of Directors | Ferrari Corporate She was appointed president and CEO of Yves Saint Laurent in 2013. Non-Executive Director at Ferrari - View - Ferrari org chart. Silicon Valley always seems to be abuzz about the limited number of womenin the tech industry. What was truly striking, however, was when Bellettini explained her out-look on life: if Plan A fails, Plan B will never be a watered-down version; instead, both paths will take her down something remarkable and exciting. Can New Bottega Balance Hype, Heritage and Rapid Growth. This documentary-style series follows investigative journalists as they uncover the truth. Showing Editorial results for francesca bellettini. She was there to review a collection for the upcoming season. Saint Laurent is never too skewed vis--vis anything vis--vis a product category, vis--vis a channel because we really believe in balance. But when BoF founder and editor-in-chief Imran Amed asked Bellettini what she . Another question asked whether it was difficult for Bellettini to take a job in Paris, for a Parisian brand, when not speaking French herself. Nonetheless, the brand attracts luxurys coveted younger consumers. (For example, we would never do gaming simply because its something Generation Z is into. Even before Mr. Slimane decided not to renew his contract after slightly less than four years at the house, Ms. Bellettini had noticed an interesting trend in fashion magazines and shops like Colette in Paris and Bergdorfs in New York: Mr. Vaccarellos ready-to-wear was being matched up with Saint Laurents accessories. Yet, what was most eye-opening was when Bellettini explained that, in fact, we must focus on choosing a job that suits us the most; we must focus on finding work that ignites a spark. From 1999 until 2002, Ms. Bellettini worked in the Prada Group, Italy, first in the Planning and New Business Development Division of Prada and, in 2002, as Operations Manager of Helmut Lang. Bellettini, a former investment banker, had stints at Prada group and Helmut Lang. He asked me did I want to be C.E.O. Luckily, everyone in Bellettinis team did speak English with her. Gucci became the first brand to go public, attracting business administrators to the sector. You need to be careful of not entering into this stress and anxiety of having to change and having to do everything new, every season, because half of the people havent even had the time to look at it and to experience it. Bellettini has overseen a radical rebranding, overhauling the company from within Image: Nico. Got some news on an exceptional woman? The reality, however, has proven to be very different. Francesca Bellettini a star at Saint Laurent | Financial Times Francesca Bellettini (FB): Saint Laurent's retail performances in China absolutely surpassed the pre-COVID-19 situation, boosted by Chinese consumers buying locally. Bellettini noted how, guided by YSLs commitment to its team, they managed to not fire anyone during the COVID-19 pandemic. Escucha 'Nice to Meet You (Acoustic Live Solo)' de Francesca Michielin en Apple Music. We support credit card, debit card and PayPal payments. Despite a heavy workload and "massive" pressure, she said she feels secure in her career. The ads were displayed on about 250 kiosks in France, mainly in Paris, and in fashion magazines; the open-legged ad was splashed on a large billboard along the route to Paris from Charles de Gaulle airport. This massage technique is attracting fans across Hollywood, including Ariana Grande, Kourtney Kardashian and Sean Diddy Combs. Bellettini is a remarkable woman. Plan B was to study Mechanical Engineering at Bologna University and work for Ferrari; she had a bright laugh when describing how she aspired to be on the side-lines of the track changing the racing wheels of the cars. Bellettini has overseen a radical rebranding, overhauling the company from within Image: Nico. It earned the brand criticisms. Yves Saint Laurent Names Francesca Bellettini CEO; Hedi Slimane - WSJ That, to me, has been what makes her such a wonderful CEO, especially in a creative field like fashion, said McInnes. Similarly, all e-tailers moved from a wholesale model to e-concessions (except for the websites of some US department stores, where Saint Laurent is still sold wholesale). In 2013, she became President and Chief Executive Officer of Yves Saint Laurent. Such was Slimanes influence that many industry analysts predicted his departure would lead to a reversal of Saint Laurents recent growth. Continuity candidate Francesca Bellettini was appointed president andchief executiveof Saint Laurent in July 2013. Since 2012, Saint Laurent Paris, formerly known as Yves Saint Laurent, has boasted double-digit year-on-year growth. Certainly, Bellettini deserves to be recognised as one of the most influential leaders in fashion today. Francesca was Worldwide Merchandising and Communications director at Bottega Veneta, and Strategic Planning & Associate Worldwide Merchandising Director at Gucci. Speaking of Gen Z, she says the key is to be authentic. The Italian executive, who took over the Kering -owned brand in 2013 and has since overseen a tripling of its sales, was joined by family, colleagues and members of the Saint Laurent galaxy at the. Bellettini has achieved this global reach through a keen focus on developing local markets. offers FT membership to read for free. Showing Editorial results for francesca le. Her husband, a businessman who has been in her life for 20 years, lives in Milan. He and Ms. Bellettini speak to each other in English but sometimes send text messages in Italian. It was pissing me off a little bit, she said. Bellettini is the kind of person who is goal driven and focusing on pushing forward towards that goal, said McInnes. Saint Laurent was the star of the Kering Groups most recent earnings publications. Browse 110 francesca bellettini stock photos and images available, or start a new search to explore more stock photos and images. The actor and comedian also discusses her new childrens book and writing a diary in the sauna, Tracy Flick Is Back: Older, Wiser, Still in High School, Chef Thomas Keller on Finding Professional Success After 40, Hailey Biebers Lymphatic Massage Provider Has a 2,300-Person Waitlist, Tiffany Haddish Reveals Her Secret Calendar Productivity Hack, The Tax Play That Saves Some Couples Big Bucks, How Gas From Texas Becomes Cooking Fuel in France, Amazon Pausing Construction of Washington, D.C.-Area Second Headquarters, Rep. Alexandria Ocasio-Cortez Under Scrutiny for Met Gala Participation. My Lover, My Son (1970) - IMDb She joined the famous Parisian house, replacing Paul Deneuve, at a crucial time in its development. As her son is somehow part of her dead lover, she falls in love with him and tries to seduce him, but he has a girlfriend named Julie. Good morning, WMPW readers! Our duty is to know what's going on in the supply chain and control it in the best possible way. Le grand appartement (2006) - IMDb During your trial you will have complete digital access to FT.com with everything in both of our Standard Digital and Premium Digital packages. She lets me be totally free. In an exclusive interview with Vogue Business, CEO Francesca Bellettini shares her plans to continue growth while sticking to the brand's DNA. During tumultuous economic periods, purse strings are naturally tightened and non-essential purchases are forgone, including luxuries.