Or, in the case of two very high-profile golfers, make 25 times their annual tour earnings. "We're going to run heavy this week," Charney told CNBC on Thursday of the company's plan to run Mayfield's Progressive ads across networks, especially ViacomCBS. Rodgers' commercial was one of the more memorable television appearances in recent memory. There is Michael Berg | Icon Sportswire | Getty Images. Brees started out a bit of a misfit. Rice replies that it's thanks to the two strongest quarterbacks of all time, referring to retired football players Steve Young and Joe Montana, both of whom are also Download the 2023 Super Bowl TV Ad Report from iSpot Today. John Travolta promotes a gardening product with his daughter and some Grease dance move, Michael B. Jordan So he was "only" a second round pick by the San Diego Chargers. She provided much information for this column. Charney said Mayfield is unscripted when shooting. "The longer they [Browns] stay in the spotlight, the better it is for Progressive. Lets start with then-New England Patriot Wes Welker attempting to sell mattresses for Bobs Discount Furniture: And then there is Jake Delhomme selling biscuits in a commercial might be so bad that its good: Finally, the Buttfumble Award for absolute worst commercial, in this reviewers opinion, belongs to Joe Flacco, quarterback of the Baltimore Ravens and MVP of Super Bowl XLVII (I also nominate him as the worst pitchman). Roger "The Dodger/Captain Comeback/Captain America" Staubach got started late as a 27-year-old rookie, his career delayed by military service. Web9 of the most popular jobs professional football players take after retiring from the NFL. What makes this campaign so successful is that it downplays Mannings celebrity status and turns him into an everyday person. Probably my favorite of all time is his work with MasterCard and the Priceless campaign. The firm estimated last weekend's six NFL wild card games were worth around $55 million per game, generating $330 million for networks. "We wanted to make sure he fit our brand and had the right improv skills and would be himself.". 1 QB of all-time. Which is exactly what Steve Young had to do in San Francisco, ousting the immortal but injured and aging Joe Montana in 1991. The Butt Fumble, introduced to the world by then New York Jets Mark Sanchez when he ran into the butt of his own lineman and fumbled the ball, is now synonymous for epic and often downright bizarre moments of failure. Like Favre, who broke the mold of the statue-like, pocket QB, CP+B flaunted a reckless, DGAF, unconventional, improv, let-the-haters-hate style, first in Miami for brands like Truth, Mini, And1, then in Boulder for Domino's, Kraft, Burger King and AmEx. He held virtually every passing record in league history. The Mean Joe Green spot for Coca-Cola was first released in 1979, and it continues to be viewed, by many, as one of the most iconic of the companys commercials. Heat superstar LeBron James may have taken a pay cut to play alongside Dwyane Wade and Chris Bosh in Miami, but he more than makes up for it with the massive amount of money he brings in through a plethora of endorsement deals. But like him, they started in an off-the-grid spot (Richmond, not Edmonton) and quickly proved they belong with the big boys and girls in NYC, Chicago and L.A. What are your favorite commercials featuring NFL players? Or the UNICEF "Tap Project." He's also been known to promote some really obscure things. There is one caveat: these are not the typical endorsement for Nike or other athletic gear. In this spot for a local Pizza Hut, Flacco makes Pinocchio look like a yoga instructor. One-take bake. The best commercial involving current NFL players involves the Manning brothers once again. As this guy signs footballs, speaks to the press, and gets stalked by that same crazed fan, State Farm reminds us why it is always best to double check.. The plan was effective, as it netted the company TV exposure. In 2013, following his retirement from the NFL, Troy Polamalu shockingly decided to cut his hair for the first time in 11 years. Verlander's major sponsorships are with Rawlings, Reebok, Chevrolet and 2KSports. This perennial All Pro is practically a lock for the Hall Of Fame. Furthermore, an ad with a recognizable face can be more entertaining, especially if the pitchman is used correctly. He brings the same awareness off the field, especially at the ESPN studio. Florida State Seminoles place kicker Ricky Aguayo (23) kicks the extra pointduring the college football game between the Florida State Seminoles and the North Carolina Wolfpack on November 3, 2018, at Carter-Finley Stadium in Raleigh, NC. Model of consistencyentire 17-year career with same team, the Miami Dolphins. Montana, 64, was long considered the GOAT of NFL quarterbacks for his Super Bowl success, though Tom Brady is zeroing in on his seventh ring on Sunday as his Buccaneers face the Chiefs with whom Montana finished his career in Super Bowl 2021. The two most prolific pitchmen currently working are Peyton Manning and Aaron Rodgers. The dated commercial is drenched in an ironic take on 1970s masculinity, but it captures the essence of why we still talk about Namath over 50 years after he first began playing in the NFL. Why? But that doesn't mean he's given up on the endorsement game altogether. Never won a Super Bowl, however, so doesn't get the props that others further down this list get. Go see for yourself. Williams makes twice that through major sponsorship deals with Nike, Gatorade, Hewlett-Packard, Kraft, McDonalds, Este Lauder and Puma. After all, its one thing to sell shoes and Gatorade; its another thing entirely to sell bath soap, biscuits or pantyhose. As a result, Eli locks Peyton in the closet and convinces Archie that he has no idea about his whereabouts. Favre came into the league a good ol' boy from the swamps of Mississippi and never lost his gunslinger approach. And recent mega-wins like Pepsi, Tostitos, BMW and Xfinity. Aaron Rodgers began the widely famous "Discount Double Check" move in quite a few commercials. That means between $650 and $800 a day on set, and if theyre also classified as principal actors, they receive residual payments from larger media markets Bryant's major sponsors include Mercedes-Benz, Coca-Cola, Nike, Panini America and Turkish Airlines. WebRetired NFL running back Marshawn Lynch is relaxing poolside with a tasty beverage in hand and he's about to reveal his Uber Eats order. Earnhardt has shilled for bowling balls, a pet safety harness, a vending machine cheeseburgerand Goody's headache powder. 10 Legendary Quarterbacks and the Ad Agencies Most Like Them An unfortunate incident for sure, but at least his bank account wasn't dented. 3 on this list. Or will they become the 2008 Favre Jets (when he threw a whopping 22 interceptions and harassed a female reporter with NSFW texts)? Anyone who knows mebecause I typically won't shut up about itknows I'm a huge football fan. And they just keep finding new, unconventional ways to, like Brady, keep winning with less. When the drink was nearly taken from him, Polamalu did not hesitate to take his anger out on the people who got in his way. The best in creativity delivered to your inbox every morning. Unless an athlete ranks among the highest earners in sports, the monetary details of their endorsements are difficult to come by. Penguins superstar Sidney Crosby's combined earnings made him the highest paid player in the NHL in 2012. Lucrative sponsorship deals with giants like Gatorade, General Electric, Nike and (to a lesser degree) Sprint and Panini America, have made Durant the No. **And that, as they say, is that. Plus, the average yearly coverage limit of Advantage dental plans ranges from about $1,000 to $1,300, according to the Kaiser Family Foundation. Three Super Bowl MVPs. The average career length for NFL players is 3.3 years, according to the NFL Players ", Budweiser frogs/lizards/donkey, Adobe's "Dream On" and countless others. And from there, all hell breaks loose. The money Heat superstar Dwyane Wade earned in 2012 was an almost even 50-50 split between salary and endorsement earnings. Their cerebral approach was defined perfectly by the legendary self-promo headline: "A New Advertising Agency for Companies That Would Rather Outsmart the Competition Than Outspend Them." Who would've known "Beast Mode" had an affinity for fried dumplings. "They've hit on the right guy," Rosner said of Progressive's investment in Mayfield. But Jeter has always been a magnet for high-profile sponsors, including the lucrative deals he currently has with Gillette, Movado, Gatorade, Ford and Nike. Or Puma "After Hours Athlete." Miller Lite achieved light beer fame in the 1970s with ads featuring Super Bowl The best NFL Using a celebrity pitchman in a marketing campaign can be a huge success, but only when theyre used appropriately to bring humor or emotion to an advertisement. Submit ONCE per commercial, and allow 48 to 72 hours for your request to be processed. The writers were smart to answer any male objections to using something other than a bar of soap and a washcloth and Heywards personality, and delivery made him a fantastic pitchman. Maybe because he came from the Canadian hinterlandsthe Canadian Football League, leading the Edmonton Eskimos to a record five straight CFL titles. NFL and the NFL shield design are registered trademarks of the National Football League.The team names, logos and uniform designs are registered trademarks of the teams indicated. Prior to the 2014 Super Bowl, Duracell released a highly successful commercial featuring Seattle Seahawks Derrick Coleman, the first deaf offensive player to ever play in the NFL. BMW Films. Commissioner Roger Goodell plays straight man, delivering a boring speech that may or may not be acting. And history suggests insurance in sports marketing works. He was ranked the No. Get this delivered to your inbox, and more info about our products and services. 2023 USA TODAY, a division of Gannett Satellite Information Network, LLC. Of the more than $20 million he made in 2012, 62 percent of that was earned off the track. Much like Work like "The Truth Is Worth It" for The New York Times is the advertising equivalent of Peyton's record-breaking 55 touchdown passes in 2013. They've always gone about their business with a quiet but lethally effective dignity and a refined, old-school creative sensibilityevery creative in advertising still reveres (or should) their work for Porsche, Time magazine, Rolling Stone, CitiBank; but they also redefined TV via the weirdo Swedish Miller Lite work and then-revolutionary (what's branded content?!) She also starred with her sister in a recent commercial for Apple, as well a Kraft commercial which costarred Peyton and Eli Manning. So, which agency reminds me of "not as much respect as they deserve," perhaps because they started in a relative advertising hinterland? Download the 2023 Super Bowl TV Ad Report from iSpot Today. A team-first guy to the extreme. Prolific passer. 2023 NFL Enterprises LLC. The fans couldn't help but join in on the chant, which includes employees who work for the NFL. Not only is Lakers legend Kobe Bryant the highest paid player in the NBA by far, he also earns more money from endorsements than every other player in the league except Heat superstar LeBron James. Eli and Peyton Manning have never been disappointing in their sharing of the same spotlight, and they enjoy becoming entertaining actors when the time arrives. It is highly recommended that you use the latest versions of a supported browser in order to receive an optimal viewing experience. Tables crash and plates smash as 44 players and ex-players from Jim Brown (oldest at 82) to Saquon Barkley (youngest at 21) join the mayhem. The look on her face when you surprise her with Retired football players participating in commercials: priceless. Double threat, just like Young. Patriots quarterback Tom Brady is actually making far less from endorsements today than he was several years ago. Webretired All Search by player name Search Players Please type in a players name or click on one of the links below. EDO uses analytics that track brand and product searches and sales when ads air, helping companies and networks determine ads' value during sporting events. Your California Privacy Rights/Privacy Policy. With plenty of commercials featuring these NFL stars over the years, there are a few that have stood out of being the best on television. Hes one of a slew of pitchmen and women selling Medicare Advantage plans to the more than 54 million Americans 65 or overeligible for Medicare. In the past he's also appeared in commercials for Oreo, Sprint, MasterCard, ESPN and the United Waysorta. Lack of financial details aside, it's safe to say that Lewis has been doing pretty well in that department. Clay Matthews and Richard Sherman are two other defensive superstars who can add pitchman to their resumes with national spots for Campbells Chunky soup and Fathead. TV ads for insurance companies featuring NFL quarterbacks This weekend, Progressive is hoping Mayfield's ads will bring a return on their investment through brand exposure and by driving more business. that melds the Wieden and Brady mindset: "You've got to approach every year like it's the first." A Navy man who served in Vietnam. Which made me think: With another great NFL season beginning tonight, if the best-ever quarterbacks were advertising agencies, and vice versa. NFL legend Joe Montana, the four-time Super Bowl champion with the 49ers, is in a Super Bowl 2021 ad for Guinness that dropped online Thursday morning which features clips of Montana playing for Notre Dame during the famous Chicken Soup Game the 1979 Cotton Bowl. Stewart has major sponsorships with Coca-Cola, Kraft and Office Depot. The commercial focuses more on his personal story and struggle for success than on his fame as a football player or even his reliance on a particular product. Stranger things have happened. Like nearly every NASCAR driver whose name you recognize, Jimmie Johnson more than doubles his race earnings with endorsement deals. Broncos quarterback Peyton Manning's combined earnings from his salary and endorsements made him, by far, the highest earning player in the NFL in 2012. All of which reminds me of another darkhorseor black sheep, as they call themselves: Like Young with Montana, they had to emerge from a large shadowi.e., the mothership BBH London and creative legends like Sir John Hegarty. Like Elway, it took heading west for them to really hit their stride, with iconic work like Volkswagen's "The Force" and other notables like Taco Bell "Breakfast Defectors," Dr Pepper, "Fansville" (which is aboutduhfootball! In the past one to two years alone he's appeared in commercials for Visa, Under Armour, EA Sports, Old Spice and NFL player safety. Anyone who is surprised by that obviously hasn't been watching television in the past five years. Former running back Emmitt Smith tells Jackson to rethink his comment and asserts that former wide receiver Jerry Rice, who is sitting in the room with them, is the strongest of all time. One voice tells you to stay down and take it easy; another one says get up, show your teammates and your neighbors, Hey, we got this. Its about celebrating each other and being responsible, Montana says while holding a Guinness-branded glass with what appears to be water in it. Think that's an insult to now mid-50s Alex and the gang in Boulder? By using iSpot.tv, you accept our, Real-Time Ad Measurement Across Linear and CTV, Marketing Stack Integrations and Multi-Touch Attribution. 1 on the 2019 A-List, their 52 new business wins in 2019 alone rival Brady's countless NFL/Super Bowl accolades as the most decorated agency ever. Any one of them could be another Manning passing record. 1 1. Let's take a look at 25 athletes who are supplementing their income substantially by selling you everything and anything under the sun. The firm, used by top networks to help track engagement around ads, told CNBC campaigns featuring Baker Mayfield, Aaron Rodgers, and Patrick Mahomes outperform other ads aired on TV networks. And according to advertising metrics data firm EDO, insurance ads in NFL games featuring the player outperform other ads. Plus, unlike original Medicare, you may need prior approval for coverage of a medical procedure or equipment such as insulin pumps. He's pretty natural and pretty relatable. National championship at Notre Dame. 10 Legendary Quarterbacks and the Ad Agencies Most Like Them, No Lay's Chips? So he signed with the New Orleans Saints in 2006, and the rest, as they say, is history. Artists Pushing the Limits of Creativity and Generative Tech, 2 Minutes With (Top Creatives & Marketers). Tony Romo, former Dallas Cowboys quarterback, is the spokesperson for Corona. The cast included 19 Hall of Famers at filming --and that bumped up to 21 by the time the ad aired, thanks to the additions of Ed Reed and Tony Gonzalez. Maybe he wasn't as "sexy" as some others, but for years he outright baffled the competition. But because Elway may not get the recognition of QBs 1-4 on this list, I'd say he's more or less: Specifically, the L.A. office. Slugger Albert Pujols cashed in on years of success with the Cardinals in 2011, signing with the Angels, who offered him the third largest contract in baseball history. While Medicare Advantage plans include medical, hospital and drug coverage, they can also feature extra benefits not offered by traditional Medicare, such as dental, hearing and vision coverage with no additional premium. Sounds weird calling them underrated or under-appreciated like Moon, considering all their amazing work for Geico, "The World's BIggest Asshole" for Donate Life, Game of Thrones Oreo collaboration, and so many others. It didn't take long for Raji to show Rodgers what kind of moves he truly had in him. Submissions should come only from actors, their parent/legal guardian or casting agency. Manning has such a large body of work to choose from. Refined. And he doesn't take himself too seriously.". That's the network that will carry the Browns' matchup against the Kansas City Chiefs on Sunday. But once he got to the NFL (after the Houston Oilers won a bidding war to sign him), he was very clearly on his way to Canton, Ohio.